The continuation of Baskerville’s revolutionary idea is here. If we perceive the typography of the 18th century as “transitional” in the aesthetic sense, the same applies to the first quarter of the 21st century in the technological sense. Interestingly, all Baroque type designs have survived to this day, especially those that have adapted to the new environment. Printing is no longer the only destination for fonts, today web applications dominate within the framework of visual identity, and especially user interfaces (ui/ux). There, the Variable format is already an established standard, to which our design and aesthetic experience is added.
Together with John Baskerville and his court engraver John Handy, we have prepared a perfect timeless font system.